CreativeDynamics: Advanced Time-Series Analysis¶
Version: 0.9.8.1
CreativeDynamics identifies advertising performance degradation through mathematical signature analysis. Designed specifically for detecting creative fatigue in digital advertising campaigns.
Overview¶
The library identifies patterns and changes in advertising performance using Rough Path Signatures. It captures geometric features of creative performance data via the roughpy library, detecting subtle degradation patterns before traditional metrics show decline.
Note
Specialises in detecting creative fatigue and performance degradation in digital advertising campaigns using signature-based change-point analysis.