Data Schema (betfred_casino_processed.csv)

Describes columns in processed Betfred casino advertising dataset (betfred_casino_processed.csv).

Column Name	Data Type	Description	Notes
Date	Date	Date when ad performance was recorded	YYYY-MM-DD format
Campaign	String	Name of advertising campaign	e.g., “Mobile Casino
Ad_Name	String	Name of specific ad creative	e.g., “Ad 3 - june”
Ad_ID	String	Unique identifier for ad creative	e.g., “6539935727482”
Impressions	Integer	Total number of times ad was shown
Clicks	Integer	Total number of clicks on ad
Cost	Float	Total amount spent on ad for given date	Assumed to be in GBP (£)
CPC	Float	Cost Per Click: Average cost for each click (Cost / Clicks)
CTR	Float	Click-Through Rate: Percentage of impressions resulting in click (Clicks / Impressions)
Reach	Integer	Number of unique users who saw ad
Frequency	Float	Average number of times each user saw ad (Impressions / Reach)
Link_Clicks	Integer	Number of clicks on links within ad leading to destinations on or off platform
Outbound_Clicks	Integer	Number of clicks leading people off platform to external website
Landing_Page_Views	Integer	Number of times person loaded destination web page after clicking ad